SEO & AI Glossary
SEO or Google Ads, which should I pick for my SMB?
SEO or Google Ads, which should I pick for my SMB?
Pick Google Ads to generate leads in under 7 days while SEO builds, and pick SEO to grow a lasting traffic asset that pays off after 6 months. The honest answer in 2026: most Montréal SMBs need both, with 70% of budget in SEO and 30% in Ads for the first 6 months.
Search intent
Decide between SEO and Google Ads based on SMB context.
Keywords covered
- seo vs google ads
- sea or seo
- paid vs organic search
- smb marketing budget
When SEO alone is enough
You're alone in your local niche (e.g. art blacksmith in Verdun), your current word-of-mouth CAC is profitable and you just want to lock top 3 on 5-10 queries. Budget: 600 $/mo in SEO, zero in Ads. ROI visible after 4-6 months, then cost per lead trends to zero.
When Google Ads is essential at launch
You're opening a new firm, clinic or restaurant and need leads within 7 days to pay rent. Budget: 1,200-2,500 $/mo in Ads for the first 4 months, plus 600 $/mo in SEO in parallel. From month 6, SEO takes over and Ads drops to 600-800 $/mo.
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