ILUMA MARKETING · 5-STEP METHOD

The Iluma method, 5 steps to rank a Montréal SMB.

This method wasn't invented in a vacuum. Every step answers a query prospects actually type into Google, Search Console data on the table. No jargon: 5 questions, 5 answers, 5 measurable deliverables.

(438) 842-3061·Montréal, QC·5.0/5 ★ (190 000+ imp.)
5
Method steps
25
Montréal neighborhoods
9 mo.
Typical ROI
5.0/5
Iluma Google rating

Credibility × Visibility

You have the credibility.
We build the visibility.

A digital presence built around your business, not a copy paste template.

The work splits in two clear halves. Each side invests in its own.

The houseIluma
Architecture moderne illuminée au crépuscule, métaphore d'une maison numérique solide

Iluma invests in the house

Website rebuild, technical structure, sales page, conversion tracking. What turns a visitor into a customer.

The roadsYour budget
Vue aérienne nocturne de Montréal, traînées lumineuses dorées convergeant vers le centre

Your budget builds the roads

Local SEO Montréal, monthly content, optimized Google profile, domain authority. What brings visitors to the door.

Solid house.

Google roads.

Clear method.

A house that converts. Roads that bring people in. Month after month.

The Iluma Method deploys in 5 steps, each calibrated on a real Google Search Console query: (1) map the Montréal market as a 25-neighborhood × 16-industry cluster, (2) optimize Google Business Profile and reviews for local pack visibility, (3) deploy native bilingual FR-CA / EN-CA SEO with cross hreflang, (4) publish transparent pricing (CAD $600/mo, website included) that converts commercial queries, (5) become a source cited by ChatGPT, Perplexity, Gemini and Claude. Monthly deliverables, no paid media.

The 5 steps, each anchored on a real Google query

Monthly impression volumes verified on our own Google Search Console (Iluma portfolio + iluma-marketing.com). Proof that the demand exists, and that the method is calibrated on the real search curve, not agency hunches.

  1. Step 1

    Google : « seo agency montreal »+ « agence seo montreal »707imp/mo GSC

    Step 1, Map your Montréal market as a cluster

    We start with a GSC + Ahrefs audit across your 25 priority neighborhoods and target industries. The bilingual query « seo agency montreal » + « agence seo montreal » totals 707 impressions/month on our own Search Console, proof the demand exists. The method: pillar /coverage/montreal + neighborhood page + industry page, exact-match cross-linked.

    See the 25-neighborhood coverage
  2. Step 2

    Google : « local seo montreal »+ « seo mile end »344imp/mo GSC

    Step 2, Optimize your Google Business Profile and reviews

    « local seo montreal » (200 imp) and « seo mile end » (144 imp) capture purely local intent: the prospect is looking for a business in their neighborhood. We optimize GBP (categories, photos, Q&A), deploy LocalBusiness schema with GeoCoordinates, and automate review collection + responses. Typical result: ×3 on the Local Pack in 90 days.

    See a neighborhood case (Mile End)
  3. Step 3

    Google : « bilingual seo agency »+ « agence seo bilingue »75imp/mo GSC

    Step 3, Deploy native bilingual FR-CA + EN-CA SEO

    « bilingual seo agency » is a 75 impressions/month query, low volume but extremely qualified intent (Mile End, Westmount, NDG, downtown). No Montréal competitor truly optimizes both languages. We write natively in each language, set fr-CA / en-CA / es / x-default hreflang on every URL, and avoid cannibalization with reciprocal canonicals.

    Detailed bilingual SEO method
  4. Step 4

    Google : « montreal seo pricing »+ « prix seo montreal »High intentcommercial intent

    Step 4, Publish the price (and keep the transparency promise)

    Commercial queries like « montreal seo pricing », « seo agency cost », « how much does seo cost » signal a bottom-of-funnel prospect, they're already comparing. Most agencies hide pricing behind a custom quote; we publish CAD $600/mo with website included, 6-month minimum commitment, no setup fees. That transparency converts better than a disguised free audit.

    See the pricing comparison
  5. Step 5

    Google : « seo chatgpt »+ « generative engine optimization »2026 trendGEO/LLM

    Step 5, Become a source cited by ChatGPT, Perplexity, Gemini

    « seo chatgpt » and « GEO » (Generative Engine Optimization) are the hyper-growth queries of 2026. Google already routes 30% of informational traffic to AI Overviews. The method: 40-80 word indexable Answer-First blocks, FAQPage schema, llms.txt root manifest, verifiable documentary authority. That's what makes Iluma get cited as a source in LLM answers.

    See GEO/AI services

What lands in your inbox every month

The method ships dated deliverables, not promises. At the end of every month:

  • GSC report: impressions, clicks, CTR, average position, per query and per page.
  • GA4 report: organic sessions, attributable conversions, bounce rate per landing page.
  • Microsoft Clarity: session recordings, heatmaps, identified UX friction.
  • SEO backlog: 3 prioritized actions for next month, validated by you.
  • Published pages: new neighborhood or industry pages added to the cluster.
  • Schema audit: Rich Results Test validation across every indexed page.

Montreal SEO mesh

Montreal coverage, 25 neighborhoods × 16 industries

Iluma documents each Montreal micro-market on a dedicated page and each industry vertical on its own industry page. The Montreal SEO agency orchestrates the cluster from the Montreal pillar page, which aggregates the 25 neighborhoods and 16 industries into a single semantic cluster.

Frequently asked questions, Iluma method

First Google Search Console signals (long-tail impressions) appear 4-6 weeks after the initial cluster goes live. First qualified organic clicks at 8-12 weeks. Measurable ROI on attributable conversions typically lands at 6-9 months depending on neighborhood and vertical competition. The method ships in monthly sprints — you see progress every month, not just at the finish line.

FAQ

Before we work together.

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