What are Iluma Marketing's four services?

Iluma offers four organic-only services: Montréal SEO (local cluster across 25 neighborhoods × 16 industries), GEO/LLM SEO (ChatGPT, Perplexity, Gemini citations), AI Marketing (measurable automations), and E-Commerce SEO (Shopify, WooCommerce). No paid media, no hidden retainers, documented deliverables on every engagement.

Does Iluma run Google Ads or Meta Ads campaigns?

No — the Iluma doctrine is strictly organic-only. No Google Ads spend, no Meta Ads, no paid retargeting. All traffic delivered comes from SEO (organic search), GEO (LLM citations), and indexable content. You don't pay Google on top of our fees.

Are Iluma services available in English and Spanish?

Yes. The services page is trilingual FR-CA / EN-CA / ES, the team responds in all three languages, and our e-commerce case (Bubbles Diving in Playa del Carmen) proves the Spanish-language expertise. Mile End, Plateau and Westmount neighborhood pages already exist in FR + EN — the EN/ES extension across the rest of the cluster rolls out progressively.

Which of the 4 Iluma services should I start with if I'm new to SEO?

Start with Montréal SEO. It's the foundation. We ship the site, install schemas (LocalBusiness, FAQPage, BreadcrumbList) and rank your 25 neighborhoods + priority verticals. Once the organic base holds (months 4 to 6), we layer GEO/LLM SEO on top to chase ChatGPT and Perplexity citations. AI Marketing and E-commerce SEO are add-ons, not replacements.

How long before I see Google results with Iluma?

Month 1, audit + technical rebuild + schemas. Months 2 to 3, first lifts on long-tail neighborhood queries. Months 4 to 6, top 10 target on commercial queries (« Montréal SEO agency », « Plateau SEO », etc.). Months 6 to 9, first ChatGPT/Perplexity citations on the Answer-First blocks shipped. GSC tracking is shared every week, you watch the curve live.

Does the $600/month rate really cover every service?

Yes for the full Montréal SEO service: bilingual website included, hosting, 25 neighborhood pages, 16 industry pages, schemas, FAQ, Answer-First, GSC + Looker reporting. GEO/LLM SEO and AI Marketing add as modules from $200/month extra. E-commerce SEO Shopify/WooCommerce is billed separately by catalog size. Zero Google Ads commission, ever.

Why does Iluma refuse Google Ads and media commissions?

Because an agency taking 15 to 20% of the Ads budget has a structural incentive to grow your budget, not your ranking. Iluma is 100% organic on Montréal SEO: we're paid for the GSC position, not the bought click. If a client genuinely needs Google Ads (launch, event), we run it at media cost + zero commission, separate contract, never bundled as a cross-sell.

What verifiable results can Iluma show today?

Three public proofs. (1) 190,000+ GSC impressions accumulated in 9 months on ilumamarketing.com, curve available on call. (2) Bubbles Diving case, Playa del Carmen: page 4 to position 3 on « escuela de buceo Playa del Carmen » in 5 months. (3) Literie d'Amitié case, Shopify Montréal: 4x organic traffic month 6, Product/Review/Offer schemas deployed across 1,200 SKUs.

What if I want to stop before 6 months?

You can. The 1-page contract allows penalty-free exit after the 6-month minimum. Before 6 months, you pay the remaining months up to that mark. That's short vs the Québec market which usually locks in 12 or 24 months. The logic: 6 months is the technical lag for GSC signals to stabilize. Below that, we can't honestly prove ROI.

What is GEO (Generative Engine Optimization) exactly?

GEO is the craft of structuring content so ChatGPT, Perplexity, Gemini and Claude cite it when a prospect asks a commercial question. Iluma method: 40-60 word indexable Answer-First blocks, FAQPage + Question/Answer schema, llms.txt manifest at root, documentary authority via signed PDFs/articles. Measurable outcome: a brand name cited in an LLM answer is worth 3 to 7 organic visits.

GEO vs classic SEO, does it replace my Google pages?

No, it reinforces them. GEO shares 80% of the work with SEO (HTML structure, schemas, source content). The 20% GEO-specific: Answer-First blocks placed top of page, llms.txt guiding AI crawlers, citations in third-party sources LLMs read (Wikipedia, Reddit, GitHub, reference blogs). A well-built page ranks on Google AND gets cited by ChatGPT, same investment.

How do I know if ChatGPT or Perplexity already cites my brand?

Iluma runs a free GEO audit during the discovery call. We test 15 to 25 commercial prompts relevant to your vertical across ChatGPT, Perplexity, Gemini and Claude, capture cited sources, and quantify your current citation share. Method is documented and reproducible. Benchmark: after 6 months of Iluma GEO, an average client moves from 0 to 8-15 verified monthly citations.

Which sectors gain most by investing in GEO right now?

Three sectors have a first-mover window: (1) B2B pro services (lawyers, accountants, consultants) where prospects ask ChatGPT « which firm for case X ». (2) Local health & wellness (clinics, aesthetic, dentists) where Perplexity is replacing Google search for 25-40 year olds. (3) Travel & hospitality where Claude answers « best hotel in... ». If you're in one of these verticals, every month without GEO lets a competitor lock the citation.

How much does Iluma's GEO/LLM SEO service cost?

$200/month as an add-on module when Montréal SEO ($600/mo) is already running, $800/mo total. Or $950/mo as a standalone GEO mandate (no local SEO), with citation audit, 4 Answer-First blocks written monthly, llms.txt updates, 50 target prompts tracked. No setup fee, 1-page contract, 6-month minimum commitment. ROI is measured in verified citation count + brand queries on GSC.

Will GEO replace Google SEO within 2 years?

No. ChatGPT Search and Perplexity capture about 6-8% of searches in 2026 per Datos.com, Google still holds 88-90%. But the trend is clear: among 25-40 year olds, LLMs take 18-22% of commercial searches. Iluma strategy: don't bet on one engine. Google SEO for volume, GEO for decision-quality. Both fund the same $600-800/month mandate.

ILUMA · 4 ORGANIC SERVICES

SEO, GEO and AI Marketing services in Montréal.

Q: How much do Iluma services cost?

Every Iluma engagement starts at CAD $600/month, website included, with a one-month notice and no setup fees. Actual pricing depends on the number of neighborhoods targeted and the vertical depth. Public pricing is published at /seo/montreal-prix — no opaque quotes.

Four Iluma services, organic-only, from CAD $600/month with website included. Every service routes to its specialized hub (25-neighborhood coverage, 5-step method, 7 live portfolio cases), no cannibalization, no duplication.

(438) 842-3061·Montréal, QC·5.0/5 ★ (190 000+ imp.)

Iluma offers four organic services for businesses in Greater Montréal: (1) local Montréal SEO with a 25-neighborhood × 16-industry cluster, (2) GEO/LLM SEO to earn citations from ChatGPT, Perplexity and Gemini, (3) AI marketing workflows with documented deliverables, and (4) e-commerce SEO for Shopify and WooCommerce. All from CAD $600/month, website included, with a 6-month minimum commitment. No paid media — ever.

The 4 Iluma services, documented methods

Montréal SEO, 25-neighborhood local cluster

Google: "montreal seo agency"

Pillar /coverage/montreal page + 25 neighborhood pages + 16 vertical industry pages. LocalBusiness schema with geo coordinates, FAQPage, FR-CA / EN-CA hreflang. Documentary authority is what ranks, not luck.

See the 25-neighborhood coverage

GEO / LLM SEO, ChatGPT, Perplexity & Gemini citations

Google: "generative engine optimization"

Generative Engine Optimization done right: indexable 40-80 word Answer-First blocks, root-level llms.txt manifest, FAQPage schema, documentary authority. Become a cited source, not just an indexed site.

GEO method in 5 steps

AI Marketing, measurable workflows

Google: "ai marketing montreal"

Documented AI automations for SMBs: solicited review generation, personalized response prompts, Claude/GPT-assisted SEO briefs, lead scoring, monthly semantic audits. No hype, only deliverables.

See 7 live production cases

E-commerce SEO, Shopify & WooCommerce

Google: "shopify seo montreal"

Category × product cluster with Product/Review/Offer schema, granular areaServed (19 boroughs), size guides, RSS, llms.txt. Verified case: Literie d'Amitié, ranking #1 on 'mattress Montreal'.

Read the Literie d'Amitié case study

Geographic coverage, where Iluma deploys these services

Iluma operates across Greater Montréal. Each city has its own dedicated pillar page to avoid semantic dilution: we don't rank for 'Montréal SEO' on this services page, we route you to the right local hub.

Montréal

25 neighborhoods · 16 industries

Laval

Postal codes H7A,H7Y

Longueuil

South Shore · J3Y, J4G,J4N

Verticals we serve, real clients first

We list verticals where Iluma already runs a real, named client first, verifiable, no logo-wall fiction. See also the 25 neighborhoods on the interactive map.

Transparent pricing, no hidden quotes

Iluma engagements start at 600 CAD/month, website included, 6-month minimum commitment, no setup fees. Actual pricing depends on the number of neighborhoods targeted and the depth of vertical content.

See the pricing comparison Book 30 min

SEO, GEO and AI Marketing services in Montréal.

The 4 Iluma services, documented methods

Montréal SEO, 25-neighborhood local cluster

GEO / LLM SEO, ChatGPT, Perplexity & Gemini citations

AI Marketing, measurable workflows

E-commerce SEO, Shopify & WooCommerce

Geographic coverage, where Iluma deploys these services

Verticals we serve, real clients first

Transparent pricing, no hidden quotes

Frequently asked questions, Iluma services

6 key questions to ask before signing an Iluma mandate

Strategy to conversion, one clear path

The room where we actually talk.