CASE STUDY · Playa del Carmen · 2025 · Diving & Yucatán excursions
Bubbles Diving
100% French-speaking dive club in Mexico, cenotes, bull sharks, PADI.
bubbles-diving.com
The mandate
Interception SEO strategy for French-speaking travelers: ranking on 'plongée Mexique francophone', 'cénote guide français', 'requin bouledogue Playa del Carmen'. Multi-locale site (fr_FR / es_MX / en_US) with Quintana Roo geo-targeting, GDPR Consent Mode v2, canonical www → apex JS redirect, full noscript SEO for CCBot/ClaudeBot/PerplexityBot. Specialized activity pages (cenotes Dos Ojos, The Pit, Angelita) + excursions (Chichen Itza, Tulum, Holbox, Bacalar) built in thematic clusters.
Measurable transformation
Before Iluma · After Iluma
Every row is verifiable: Google Search Console, inspectable schema, live site.
Locales actives
Locales actives
Pages activités spécialisées
Pages activités spécialisées
Crawlers IA optimisés
Crawlers IA optimisés
Geo-targeting
Geo-targeting
Deliverables
- Multi-locale FR / ES / EN
- Geo-targeting Quintana Roo
- 12 pages activités spécialisées
- Noscript optimisé bots IA
- Consent Mode v2 RGPD
Tech stack
Summary
What actually moved
- 01
112 organic GSC clicks across 3,643 impressions in 90 days (3.1% CTR), Riviera Maya peak season validated.
- 02
38 GA4 active users in 30 days (+65% MoM), off-season residual traffic keeping the brand visible year-round.
- 03
Top-9 on 'plongée Playa del Carmen français' and top-10 on 'club de plongée Playa del Carmen'.
- 04
French-speaking traveler interception: ranking on 'diving Mexico French-speaking' and 'cenote French guide'.
- 05
Full noscript SEO: Bing, Perplexity and ChatGPT search read the site even without JS.
Common objections
Your questions, our answers
An architecture like this for your brand?
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