Is a 24h quote realistic or just marketing?

It's an operational commitment: the qualified form on the site captures 7 critical data points (sector, revenue, employees, assets, claims history, current coverage, urgency). The multi-carrier workflow triggers requests in parallel. 24 business hours, guaranteed by contract.

Why not Google Ads instead of SEO for insurance?

Because business insurance CPCs in Québec exceed $25-40/click. Over 3 years, well-done SEO costs 5-10× less per qualified lead. We don't say no to Ads, but we first install the organic foundation that will eventually dominate.

All portfolio

CASE STUDY · Montréal · 2025 · Business insurance brokerage

Compagnies Brokers

Business insurance broker, multi-carrier quotes in 24h.

compagniesbrokers.com

Compagnies Brokers, Business insurance brokerage — compagniesbrokers.com · live site

24h

Quote turnaround

15+

Network insurers

5,1 %

CTR GSC (90 j)

The mandate

B2B SEO architecture for a brokerage specialized in business insurance (general liability, commercial property, cyber, fleet, RBQ construction). One-page React site optimized for quote conversion, InsuranceAgency JSON-LD with Québec areaServed, llms.txt for AI citations, qualified form connected to a multi-carrier workflow. Content strategy on transactional B2B intent (business insurance Montréal, commercial insurance quote, RBQ broker) with sector clustering (construction, restaurants, tech, health, real estate).

Measurable transformation

Before Iluma · After Iluma

Every row is verifiable: Google Search Console, inspectable schema, live site.

MetricBeforeAfterΔ

Délai soumission

Before3-5 jours

After24h

−80%

Délai soumission

Schema InsuranceAgency

BeforeAucun

AfterComplet

Schema InsuranceAgency

Pages secteurs B2B

Before0

After8

Pages secteurs B2B

Assureurs réseau

BeforeMention floue

After15+ schématisés

+15

Assureurs réseau

Utilisateurs actifs GA4

Before≈ 95 / mois (mars,avr.)

After2 310 / mois (avr.,mai)

×24

Utilisateurs actifs GA4

Deliverables

Site B2B optimisé conversion
Schema InsuranceAgency
Formulaire soumission qualifié
Pages secteurs (construction, tech, …)
llms.txt + sitemap optimisé

Tech stack

ReactSchema InsuranceAgencyB2B SEOConversion-first

Summary

What actually moved

01
5.1% organic CTR over 90 days (≈ 3× the B2B sector average), 102 qualified clicks.
02
2,310 GA4 active users in 30 days, 24× lift vs prior month (9.26K events, +1,201%).
03
Position 2 on 'brokerage company' and 'business broker', B2B brand authority installed.
04
Conversion-optimized B2B site: one objective per page = qualified quote.
05
Sector pages (construction, restaurants, tech, health, real estate) targeting pure transactional intent.

Common objections

Your questions, our answers

Because 80% of SMB executives type 'commercial insurance quote [sector]' on Google before calling a broker. Without a structured sector page (InsuranceAgency schema + sector client testimonials), you lose the mandate before first contact. Compagnies Brokers filled that gap.

An architecture like this for your brand?

Discuss the project