My business is 2h from Montréal, will Google show me?

Yes, if we properly structure areaServed in LocalBusiness schema and create dedicated pages per served neighborhood. For Concept M Rustique, 11 Montréal neighborhood pages were created from Gatineau, each with specific coordinates and local testimonials. Google understood perfectly.

Is Loi 25 really mandatory?

Yes, since September 2023, any Québec business collecting data (cookies, forms) must obtain explicit consent. Without properly configured Consent Mode v2, you risk fines (up to $25M or 4% of global revenue). We configure it by default on all our sites.

All portfolio

CASE STUDY · Gatineau · 2025 · Custom high-end staircases

Concept M Rustique

Floating & modular staircases, 4.7/5 on 74 reviews, Gatineau → Montréal.

escalierconceptmrustique.com

Concept M Rustique, Custom high-end staircases — escalierconceptmrustique.com · live site

4,7/5

Google rating

Verified reviews

MTL neighborhoods

The mandate

Long-tail high-ticket SEO strategy ($8K,$35K per project) for a high-end craftsman. Premium Montréal neighborhood pages (Westmount, Outremont, Plateau, Griffintown, Old Montréal, NDG) paired with product typology (floating, modular, spiral, railings). Consent Mode v2 compliant with Loi 25 + GDPR, full SEO fallback for AI crawlers, LocalBusiness JSON-LD with founder Mickael Gélinas-G. Outcome: visibility on 'escalier sur mesure Montréal' from Gatineau, a previously unreachable market.

Measurable transformation

Before Iluma · After Iluma

Every row is verifiable: Google Search Console, inspectable schema, live site.

MetricBeforeAfterΔ

Marché géographique

BeforeGatineau seul

AfterGatineau + 11 quartiers MTL

+11

Marché géographique

Pages typologie produit

Before0

After4

Pages typologie produit

Note Google

Before,

After4,7/5 sur 74 avis

4,7★

Note Google

Conformité Loi 25 / RGPD

BeforeNon

AfterConsent Mode v2

Conformité Loi 25 / RGPD

Deliverables

11 pages quartiers Montréal premium
4 pages typologie produit
Consent Mode v2 (Loi 25)
Blog autorité (5+ guides)
Catalogue PDF gated

Tech stack

ReactConsent Mode v2Long-tail clustersPremium SEO

Summary

What actually moved

01
Visibility on 'custom staircase Westmount/Outremont/Plateau' from Gatineau, previously unreachable market.
02
11 premium Montréal neighborhood pages targeting $8K,$35K projects.
03
Gated PDF catalog: captures qualified leads before quote.
04
Consent Mode v2 compliant with Loi 25 (Québec) and GDPR (Europe).

Common objections

Your questions, our answers

Long-tail high-ticket + editorial authority. We target 'floating staircase Westmount' (50 searches/month, pure transactional intent) rather than 'staircase' (10K searches/month, 99% no budget). Coupled with 5+ authority guides and a gated PDF catalog, we filter traffic to convert only qualified prospects.

An architecture like this for your brand?

Discuss the project