CASE STUDY · Montréal & Québec · 2025 · Lawyers, business immigration
Cabinet Briand S.A.
Trilingual law firm (FR-EN-ES), business immigration & acquisitions.
cabinet-briand.com
The mandate
Premium legal site for a Montréal + Québec firm specializing in business immigration (C11, investor programs), M&A and business succession. Trilingual FR-CA / EN-CA / ES-MX architecture with full hreflang, two geolocated LegalService Places, and high-value target pages (immigration-lawyer-montreal, business-succession). E-E-A-T content strategy featuring Me Pascal D. Briand as author entity. Outcome: ranking on highly competitive B2B keywords.
Measurable transformation
Before Iluma · After Iluma
Every row is verifiable: Google Search Console, inspectable schema, live site.
Clics organiques GSC
Clics organiques GSC
Position « avocat immigration Québec »
Position « avocat immigration Québec »
Langues servies
Langues servies
Bureaux schématisés
Bureaux schématisés
Deliverables
- Site trilingue FR / EN / ES
- Schema LegalService × 2 bureaux
- Hreflang complet + canonicals
- Pages piliers haute valeur B2B
- Auteur entité Me Pascal Briand
Tech stack
Summary
What actually moved
- 01
623 organic GSC clicks across 17,327 impressions in 90 days (3.6% CTR, average position 9.4).
- 02
1,840 GA4 active users in 30 days (April,May 2026), 10.6K events, recurring traffic plateau established.
- 03
Simultaneous top-5 on 'avocat immigration Québec' (pos. 4.2) and 'avocat immigration Montréal' (pos. 12.8).
- 04
Three active locales FR-CA / EN-CA / ES-MX with audited reciprocal hreflang.
- 05
Me Pascal D. Briand exposed as author entity (E-E-A-T).
Common objections
Your questions, our answers
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