Why target 23 cities/boroughs instead of just 'Montréal'?

Because Google rewards geographic specificity. A 'mattress delivery Verdun' page beats a 'mattress Montréal' page on the 'mattress Verdun' query. We delivered 23 zones with granular FurnitureStore.areaServed, each becomes a local entry door.

Isn't bilingual mostly for Toronto?

No, Westmount, NDG, Côte-Saint-Luc, Pointe-Claire, and the West Island are heavily English-speaking. Without an EN-CA page, you lose 25-30% of Greater Montréal market. That's what we unlocked.

All portfolio

CASE STUDY · Montréal · 2025 · Premium mattresses & bedding

Literie d'Amitié

Q: Does my existing Shopify work with your site?

Yes, we integrate via Shopify Buy Button SDK. You keep your catalog, inventory and Shopify checkout; SEO and content live on the Iluma site. That's the exact setup used for Literie d'Amitié.

Québec mattress boutique, 21 verified 5★ reviews, integrated Shopify storefront.

literiedamitie.com

Literie d'Amitié, Premium mattresses & bedding — literiedamitie.com · live site

5★ Google reviews

Areas served

FR + EN

Languages

The mandate

Bilingual SEO e-commerce architecture (FR-CA / EN-CA) coupled with a Shopify Buy Button. Exhaustive coverage of Montréal's 19 boroughs plus Laval, Longueuil, Brossard via granular FurnitureStore schema with areaServed. Size-specific product pages (Queen, King, custom RV), size guide, SEO blog, RSS, llms.txt. Hardened security (CSP, HSTS), hero video preload for LCP < 2.5s. Outcome: top positions on 'matelas Montréal' and 'matelas Queen livraison gratuite Québec'.

Measurable transformation

Before Iluma · After Iluma

Every row is verifiable: Google Search Console, inspectable schema, live site.

MetricBeforeAfterΔ

Langues servies

BeforeFR uniquement

AfterFR + EN

×2

Langues servies

Zones desservies

BeforeMontréal seulement

After23 villes/arr.

+22

Zones desservies

Avis Google 5★

Before0

After21

+21

Avis Google 5★

LCP (mobile)

Before> 4s

After< 2,5s

−40%

LCP (mobile)

Deliverables

Site bilingue FR-CA / EN-CA
Shopify Buy Button intégré
FurnitureStore + 19 arrondissements
Blog SEO + RSS feed
Sécurité CSP + HSTS

Tech stack

ReactShopify SDKSchema FurnitureStoreBilingual SEO

Summary

What actually moved

01
Top positions on 'matelas Montréal' and 'matelas Queen free delivery Québec'.
02
Bilingual FR-CA / EN-CA site with full hreflang, also captures English-speaking traffic from Westmount/NDG.
03
Integrated Shopify Buy Button: direct conversion without leaving the product page.
04
CSP + HSTS security, A+ rating on securityheaders.com.

Common objections

Your questions, our answers

Yes, we integrate via Shopify Buy Button SDK. You keep your catalog, inventory and Shopify checkout; SEO and content live on the Iluma site. That's the exact setup used for Literie d'Amitié.

An architecture like this for your brand?

Discuss the project